The SMME Opportunity Roadshow rolls into town


The SMME Opportunity Roadshow has, for the last four years, been empowering entrepreneurs in South Africa's four major cities. This was done through a one-day conference in each city that comprised of four high-energy, informative master classes. These master classes were presented by experts from industry who addressed crucial areas in business eg. finance, transport and logistics, marketing, etc. Each conference also featured an expo of service providers who could directly have a positive impact on the SMMEs including Standard Bank, Absa, MTN and SEFA, to name but a few. Feedback from SMMEs that attended the events is that it has transformed their businesses and taken it to the next level.

Now, due to popular demand, the Roadshow will be hosted for the first time in East London. The city and region has received a commitment of a massive cash injection by Daimler Chrysler of almost R10 billion. This will stimulate the economy in the region tremendously. To fully benefit the region, it is vital to include SMM's in this growth spurt. The Roadshow will be the ideal vehicle to start this process.

The event, which will take place on 26 July at the East London Industrial Development Zone Conference Centre, will be addressed by a key Government Representative, quite possibly a Cabinet Minister, as well as several industry leaders such as Sibusiso Ngobeni, Assistant Manager Business Development, Supported Employment Enterprises; Herman Enoch, Marketing and Communications Manager, Federated Employers Mutual Assurance; Andrew Maren, CEO Profit Share Partners; and several other high-profile business leaders.

More than 200 SMME owners have already confirmed their attendance, so the event is perfectly poised to deliver the maximum benefit to all the attendees and be a raging success.

For more information about attending the event or for marketing opportunities, please contact Beverley Stone on 021 681 7000 or

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