21-years and still going strong Janine Binneman

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We sat down with the experienced, driven and successful Janine Binneman to find out more about her journey and what has brought her to where she is today.

How did you get the concept for your business?

I decided to follow what I love and what I was attracted to. Over the years my business model has changed a bit but I’ve always stayed true to three things:

1.      producing quality products

2.      coming up with fresh innovative designs that differentiate us from other designers

3.      ensuring clients are always happy with the end result

How long has your business been running?

It’s been a solid 21 years now and I don’t plan on stopping anytime soon.

What made you take the leap into starting your own business?

I’ve always been inspired to be a business woman, I wanted to be my own boss and have free range to explore my own creativity.

Where does your love and passion for design and jewellery stem from?

I’ve always had a love for design and creativity, and it’s rewarding to have been able to turn my passion into a business.

How would you describe your entrepreneurial journey thus far?

It hasn’t exactly been a piece of cake, a lot of hard work and sleepless nights, but at the end of the day it’s satisfying to see happy clients.

You’ve done work for a number of celebrities and famous individuals, can you name a few and who was your favourite piece?

It was an honour to have been chosen to design wedding jewellery for Rachel Kolisi, she was absolutely wonderful to work with. Top SA Model, Tracey McGregor, is hilarious and such a natural beauty she is such a fun loving individual to work with and comes up with gorgeous jewellery concepts that we’re able to bring to life. I’m really am lucky with all the influencers I’ve got to work with and they have all been phenomenal , so many beautiful and inspirational individuals.

Your work has gained both local and international recognition, can you name where your work has been featured?

I’ve been featured in the British vogue and the Louis Vuitton city guide, and I’ve also exhibited my work in Tokyo Japan.

What entrepreneurial qualities do you think have helped you make your business a success?

Determination. I believe strongly in not taking no for an answer. I always look at defeat as an opportunity for success.

What in your opinion are a few key steps to running your own business?

Make sure you are doing it for the right reasons, and that you love what you do. Listen to your clients briefs but don’t be scared to bring your own designs and ideas into your pieces, remember they have chosen to come to you for a reason.

What are the challenges you face/faced in running your business?

When I started my business there weren’t a lot of standalone Jewellery designers in Cape Town, so I had to figure it out and not be scared to ask for help.

What would you say makes your business unique and differing from competitors?

Definitely myself and my own influence on my business, I make things I love and I love working with my clients, which gives a personal touch. We love telling peoples stories through their pieces.

Any advice that you would give to budding  entrepreneurs and small business owners?

Be fearless, don’t be afraid to ask for help and be willing to put in the hard work.

For more information regarding Janine's business, please visit her website here.

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